How we help you succeed:
Whether a direct consumer (B2C), or the procurement manager at a business (B2B), your future customers might not even have heard of you, let alone be ready to buy from you. Hitting them with content such as product info and offers completely ignores the context of where the customer is in the buying process. By carefully crafting both off-site and on-site
content, we increase direct and search traffic to your website. Context is everything...we aren’t interested in increasingly traffic for traffic’s sake. When we direct eyeballs to your website, they’re there for a reason.
Tools of Attraction:
Digital PR - We tailor content that is pertinent to your industry, of general interest and above all “newsy”. We then lean on our relationships with media professionals from trade publications to national media to earn coverage and get it seen by your target demographic. This raises your position in search results and drives traffic to your website.
Social Media Management - What platforms are your customers on? Where do they engage most heavily and how do you pull their attention from their facebook feed to your website? We have that covered.
Once you’ve tempted the right visitors to your website, you need to convert them. The landing page is all-important here. It must help provide visitors even more value in exchange for their contact information. See a theme? We have to keep adding value to the point that the customer is almost looking for an opportunity to return the favor.
Tools of Conversion:
Web Copy - We drive buying behaviours with words that position your business as the solution to your customer's problem.
App Copy - Our team is skilled at taking your website and making sure that the limited real-estate on a phone or tablet does not water-down your brand or message.
Blogs - Blogging is how you dive deeper into a conversation with your customer. It be the difference between appearing stagnant or progressive on current industry and product topics. Our industry experts and writers help strike the balance between technically proficient and snappy.
This is where analysis comes in. Who is spending the most time on your articles? Who cared enough about your pricing and data sheets to provide their contact info. How “deep” have they gone on your webpage? Delivering detailed analytic to your sales team is the surest way to increase your % of lead conversion
Tools of the Close:
Product White Pages, Data Sheets and Pricing guides - These are all examples of web copy that can be dry and unappealing. So few content producers have such an experienced technical staff as ours, and we develop the specific product content that inspires customers to part with their contact information, transforming a visitor to a lead that can be nurtured by your sales team.